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https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596193007832-2MBN0NV9V3PZ39GTUIK5/shutterstock_1329038411.jpg Naming & Nomenclature https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509491511292-GB4306HFDSSYFW5QKODM/Naming+Process.002.jpeg Naming & Nomenclature https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509505764740-DYYK2L1L25199Z99DM5S/Portfolio+Diagram.001.jpeg Naming & Nomenclature https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509491511292-GB4306HFDSSYFW5QKODM/Naming+Process.002.jpeg Naming & Nomenclature https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509505764740-DYYK2L1L25199Z99DM5S/Portfolio+Diagram.001.jpeg Naming & Nomenclature https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597144172871-DHWYXRNTG92YZYKRC1C5/Artsman+Logo+Negative.jpg Naming & Nomenclature - Artsman (Copy) Artsman https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597144285489-6E8RC8T4GL04NQ5N4A5T/Screen+Shot+2020-08-11+at+7.11.13+AM.png Naming & Nomenclature - Force-4 Innovation & Collaboration Group (Copy) Force-4 Innovation & Collaboration Group https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597143830139-TFQBOGWT4JAV1R4GG4AY/Proteus_Identity.jpg Naming & Nomenclature - Proteus (Copy) Proteus Two companies came together to create a joint venture leveraging the experience of both groups. They wanted a name to use globally that would instantly have a heritage story yet stand out in a contemporary marketplace. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786570662-FZ5X24161DU8SO6U4QU7/Cantina+Bell.001.jpeg Naming & Nomenclature - Taco Bell Cantina Bell (Copy) Taco Bell Cantina Bell Cantina Bell was Taco Bell's effort to change their menu to defend against Chipotle's dominance in the category. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597143685668-ATLJM24Y85OTA3D1LY0A/Untitled-1_ORG.jpg Naming & Nomenclature - Currito (Copy) Currito A group of entrepreneurs came to us with a burrito restaurant concept but needed a ownable name, position and aesthetic they could take nationally. Currito was instantly easy to identify in the category. We developed the Burritos Without Borders tagline to capture the brand's products like Tai and Caribbean burritos. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786720366-F05WI920KY2AA2LZW929/Durazyme_600x600.png Naming & Nomenclature - Durazyme (Copy) Durazyme Durazyme was a branded technology name developed for a commercial cleaning company. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786286935-GIGBNE5D1JJJYJPBMPF1/Olympic+One.jpg Naming & Nomenclature - Olympic ONE (Copy) Olympic ONE Olympic was launching a new super-premium paint at Lowe's and needed to help consumers understand that this was a paint and primer in one and, ultimately, the one paint to choose at this price point. After extensive consumer discussions Olympic ONE was launched to great success. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786455681-TUT05FWVZ2B0YMXCA6AD/olympic-icon-interior-ceiling.jpg Naming & Nomenclature - Olympic Icon (Copy) Olympic Icon Olympic had a small issue on their hands. Their Olympic Premium line had been trumped by their own Olympic ONE line. Moving to Olympic Icon gave them room to differentiate the collection on its own and remove challenges of consumers choosing Premium when they really wanted the super-premium ONE. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784975413-PCPS6F5HP33ZGA3A3MEJ/home.jpg Naming & Nomenclature - Olympic Home (Copy) Olympic Home For Olympic's entry level paint, they wanted a name that denoted a good basic product without over-promising. In qualitative research across the U.S., consumers consistently placed Olympic Home at the right price point without feeling that it was a compromised product or more than it should be. Right on strategy. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784974114-A0T1L04LKLDWR24WYFF6/Cherribundi_identity_pg.jpg Naming & Nomenclature - Cheribundi (Copy) Cheribundi The brand started as CherryPharm and was being chased by the FDA. They wanted to retain the cherry-base of the name while signifying the goodness of the product, flavor ... and reach new audiences. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784975310-K82FI5FLBT1ZV3AGOBKR/GOTarts_identity_pg.jpg Naming & Nomenclature - Kellogg's Go-Tarts (Copy) Kellogg's Go-Tarts Kellogg's wanted a name that transparently communicated to moms that Pop-Tarts were now designed to travel in backpacks. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786632329-PIPFPXL7J8XURCU3EVRL/Yogos_identity_pg.jpg Naming & Nomenclature - Kellogg's Yogos (Copy) Kellogg's Yogos Kellogg's was introducing a new fruit snack coated in yogurt. They wanted a name that kids would find fun to say while still communicating to moms that the snack had yogurt. We filtered for names simple enough for toddlers to say. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508785190792-2SWTWL2YKEYCRZBLXGX5/Almarai_NiJoom_Logo_A4_041014_pw-01.jpg Naming & Nomenclature - Nijoom (Copy) Nijoom Almarai, based in the Kingdom of Saudi Arabia, was launching a line of juices aimed at youth across the Middle East. They required that the product name be crafted in Arabic and translated to English, not the other way around, so the cultural relevance would connect with regional consumers. I recruited a team of writers and namers based in Lebanon, Qatar, Saudi Arabia and Egypt to generate names, used linguists in the U.S. to cross-check nuances and inappropriate connotations, then had a translator read the names and rationale in a joint presentation to our client. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784976243-9FKUOE9HIIBUX0UZD3PU/OLAY_ProX_Identity_pg.jpg Naming & Nomenclature - Olay Pro-X (Copy) Olay Pro-X P&G wanted a transparent collection name to signify a higher tier within the Olay brand. It had to denote the professional-grade quality at shelf while leaving room for unique ingredient stories that enhance and improve the lives of consumers. Olay ProX delivered globally. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508785307084-29RERQWQ4PLS0OFDRSCB/Almarai_Saghiri_Logo_A4_022114_pw-01.jpg Naming & Nomenclature - Saghiri (Copy) Saghiri Almarai, based in the Kingdom of Saudi Arabia, was launching a line of juices aimed at toddlers across the Middle East. They required that the product name be crafted in Arabic and translated to English, not the other way around, so the cultural relevance would connect with regional consumers. I recruited a team of writers and namers based in Lebanon, Qatar, Saudi Arabia and Egypt to generate names, used linguists in the U.S. to cross-check nuances and inappropriate connotations, then had a translator read the names and rationale in a joint presentation to our client. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784977054-MDFMKPYCX5FUCJ3NXZ0E/Pulsonic_identity_pg.jpg Naming & Nomenclature - Oral-B Pulsonic (Copy) Oral-B Pulsonic Oral-B wanted a name that would help their sonic toothbrush stand up and out against competition at shelf. The brand already owned the Pulsonic name internationally so we repurposed it here to drive even more meaning for the brand. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597143804018-WADO0SRXATB7GWLZYKIK/TakeAlongs_identity_p.jpg Naming & Nomenclature - Keebler Take-Alongs (Copy) Keebler Take-Alongs Keebler Take-Alongs were a quick addition to the Keebler portfolio to help mom have quick break away bundles of cookies for school lunches. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508812188212-48GQX9OIFG8T78T3F6OT/3MFlag_Plus_Identity_p.png Naming & Nomenclature - Post-it Flag+ (Copy) Post-it Flag+ For the Post-it brand, access to the right product when you need it is key to helping fans capture their ideas. The brand developed a line of pens with flags built into the barrel. We named it the Post-it Flag+ pen. Sometimes naming shouldn't be complex. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508802564035-0WWYQWLFDBTGIPIPZEDP/2271_52603917835_5020_n.jpg Naming & Nomenclature - Long John Silver's Freshside Grille (Copy) Long John Silver's Freshside Grille Long John Silver's was introducing a new concept featuring the first non-fried items on their menu and wanted a name that quickly denoted a lighter, fresher option. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508785053387-HL2GSUVWAJN5BT32B1P1/Wholesome_Home_pg.jpg Naming & Nomenclature - Kroger Wholesome@Home (Copy) Kroger Wholesome@Home The Kroger Wholesome@Home collection was designed to help consumer quickly locate items made to eat, heat and serve in 20 minutes or less. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508809101031-7PZKLY3NI490X8W85VTY/OvenReady_identity_pg.jpg Naming & Nomenclature - Duncan Hines Oven Ready Brownies (Copy) Duncan Hines Oven Ready Brownies For the brownie lover who doesn't want to add oil and an egg to the boxed ingredients, Duncan Hines developed a product that went from freezer to oven in one easy step. We called it Duncan Hines Oven Ready. Seemed simple enough and consumers got it. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508812238668-FH3L1MP4HHWF3GOZDBAZ/Duracell_powerpix_identity_p.png Naming & Nomenclature - Duracell Power Pix Batteries (Copy) Duracell Power Pix Batteries Duracell was launching a new NiOx formula battery which offered greater life than alkaline but not as much as lithium batteries. We needed to make sure consumers understood the difference and, perhaps more importantly, didn't mix battery types because they have a tendency to explode. Thus was born Duracell PowerPix. Named while with LPK. https://www.thinkhausideas.com/home daily 1.0 2026-03-08 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1595965961836-Y8GX7SSOQ754N3P1JQ0N/Thinkhaus+blue+color+field.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596670870204-RPA7ZAUYSUD6VBYT6PGZ/Thinkhaus-Solution+areas+icons-TRANSFORM+ORGANIZATIONS2.jpg Home - Building Strong Companies and Cultures We help companies of all sizes establish distinctive visions and missions, core values, portfolio strategies, and more to build healthy, highly functioning organizations. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596213768220-4KXR1UNRF76KO7V6W46E/Thinkhaus-Solution+areas+icons-BUILD+BRANDS.jpg Home - Building and Marketing Strong Brands We start with B2B and B2C brand strategy, including brand equity and architecture, personas and segmentation, consumer and customer journeys, retail strategy, brand and product innovation, and more to help create, build and maintain amazing brands. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596213808049-N92VD2HIPJ71YNCWJSLV/Thinkhaus-Solution+areas+icons-ACTIVATE+IDEAS.jpg Home - Creating Brand and Marketing Communication that Performs We help our clients bring their strategies to market for B2B and B2C audiences around the world via naming, brand identity, websites, print, digital and broadcast advertising, video, direct mail, packaging, retail, and more. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597679644876-8UKG61YIUJY796AGOKAN/Thinkhaus-Workshopping-blue+square.jpg Home - WORKSHOPS & Facilitation We help companies and brands unlock their full potential through a range of engaging, interactive experiences customized to fit the needs of each challenge. We can host virtual or on-location sessions across the U.S. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596670870204-RPA7ZAUYSUD6VBYT6PGZ/Thinkhaus-Solution+areas+icons-TRANSFORM+ORGANIZATIONS2.jpg Home - Building Strong Companies and Cultures We help companies of all sizes establish distinctive visions and missions, core values, portfolio strategies, and more to build healthy, highly functioning organizations. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596213768220-4KXR1UNRF76KO7V6W46E/Thinkhaus-Solution+areas+icons-BUILD+BRANDS.jpg Home - Building and Marketing Strong Brands We start with B2B and B2C brand strategy, including brand equity and architecture, personas and segmentation, consumer and customer journeys, retail strategy, brand and product innovation, and more to help create, build and maintain amazing brands. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596213808049-N92VD2HIPJ71YNCWJSLV/Thinkhaus-Solution+areas+icons-ACTIVATE+IDEAS.jpg Home - Creating Brand and Marketing Communication that Performs We help our clients bring their strategies to market for B2B and B2C audiences around the world via naming, brand identity, websites, print, digital and broadcast advertising, video, direct mail, packaging, retail, and more. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597679644876-8UKG61YIUJY796AGOKAN/Thinkhaus-Workshopping-blue+square.jpg Home - WORKSHOPS & Facilitation We help companies and brands unlock their full potential through a range of engaging, interactive experiences customized to fit the needs of each challenge. We can host virtual or on-location sessions across the U.S. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443469778-6LUFSOM8VM7BPWLPXXT9/CLIENT+EXPERIENCE+LOGOS+1.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443499420-YITAKPT513LAGLQUOTBB/CLIENT+EXPERIENCE+LOGOS+2.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443504802-KPDU1MWMDVRRMB55UK4V/CLIENT+EXPERIENCE+LOGOS+3.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443504418-8GMDRSSN56BHM09O7JPS/CLIENT+EXPERIENCE+LOGOS+4.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443507058-V9VFEAT79D41JRU89QNN/CLIENT+EXPERIENCE+LOGOS+5.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443507683-0RP9G04XUT8H1W2TJGKH/CLIENT+EXPERIENCE+LOGOS+6.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443510001-23RA8H57NJMFNFUHPMVJ/CLIENT+EXPERIENCE+LOGOS+7.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443510349-1ALCVKEAZKUX8USZIW72/CLIENT+EXPERIENCE+LOGOS+8.jpg Home https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443511572-AXEWNB99C4ZNZBNVD7KO/CLIENT+EXPERIENCE+LOGOS+9.jpg Home https://www.thinkhausideas.com/privacy-policy daily 0.75 2020-08-05 https://www.thinkhausideas.com/business-strategy-2 daily 0.75 2020-08-07 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596836901261-RSRPFU67083T9YBB1QMC/shutterstock_1202291005-01.jpg Business Strategy (Copy) https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509333943977-ZOUVMAEU41H36SWM2GMF/LPK_LF_SealedAir_10.png Business Strategy (Copy) https://www.thinkhausideas.com/business-strategy-content daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597106684202-VSSUQCS1IPVVQ0CIL4JP/Clouds.001.jpeg Business Strategy https://www.thinkhausideas.com/creative-expression daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597106834313-LTI25PGNQA3950W1DEKS/Clouds.001.jpeg Creative Expression https://www.thinkhausideas.com/branding daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597106780061-4Q1QM7RTN4N3NDQRI5GQ/Clouds.001.jpeg Branding https://www.thinkhausideas.com/brand-strategy daily 0.75 2020-08-10 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596981821674-9F3AEMPOVJ3E9ASVP6MX/shutterstock_1538688350.jpg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596981870718-80P925WAUMJG1Z1NAIE9/GoFast+Strategy+Map.001.jpeg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596986408551-LZ8IUKTUJT9SLH60AK3E/Thinkhaus-brand+building+process.jpg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596981870718-80P925WAUMJG1Z1NAIE9/GoFast+Strategy+Map.001.jpeg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596986408551-LZ8IUKTUJT9SLH60AK3E/Thinkhaus-brand+building+process.jpg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718032073891-JNGDU9ET9186WKZF6NEH/image-asset.png Branding - ABOUND Pet Food Rebrand Thinkhaus was selected to redesign Kroger's ABOUND super-premium pet food brand. The redesign addressed a new brand strategy, positioning, and expanded architecture, imagery, food photography, and more. It was rolled out nationwide in 2024. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104127797-5XPMFLMKWW53H2V558O4/ABOUND+Portfolio.002.png Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104127554-VMV9STXHT8MRQG9C04OM/ABOUND+Portfolio.003.png Branding https://www.thinkhausideas.com/branding-1 daily 0.75 2023-02-22 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596981821674-9F3AEMPOVJ3E9ASVP6MX/shutterstock_1538688350.jpg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1659718159602-PCNGS4VV1GT2ZR02ACCJ/Thinkhaus-Brand+Equity-One-pager+8.22.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596981870718-80P925WAUMJG1Z1NAIE9/GoFast+Strategy+Map.001.jpeg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1659718159602-PCNGS4VV1GT2ZR02ACCJ/Thinkhaus-Brand+Equity-One-pager+8.22.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596986408551-LZ8IUKTUJT9SLH60AK3E/Thinkhaus-brand+building+process.jpg Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718032073891-JNGDU9ET9186WKZF6NEH/image-asset.png Branding - ABOUND Pet Food Rebrand Thinkhaus was selected to redesign Kroger's ABOUND super-premium pet food brand. The redesign addressed a new brand strategy, positioning, and expanded architecture, imagery, food photography, and more. It was rolled out nationwide in 2024. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104127797-5XPMFLMKWW53H2V558O4/ABOUND+Portfolio.002.png Branding https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104127554-VMV9STXHT8MRQG9C04OM/ABOUND+Portfolio.003.png Branding https://www.thinkhausideas.com/workshopfacilitation daily 0.75 2021-01-03 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597634507116-R62L1V6CSLFA3SD6IORH/Thinkhaus-Workshopping-blue.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597682973069-ZW7HCX508J8BCX1R0XFW/Thinkhaus+Brainstorm+Rules.jpg Workshops & Facilitation It’s important to establish the ground rules for brainstorming for each group in order to get the best engagement from every member—and their best ideas. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597682973069-ZW7HCX508J8BCX1R0XFW/Thinkhaus+Brainstorm+Rules.jpg Workshops & Facilitation It’s important to establish the ground rules for brainstorming for each group in order to get the best engagement from every member—and their best ideas. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636490235-XT6JNUMYF6J4DAWNZGMZ/IMG_6239.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636502816-61U3ICNQ57U9QUYTHCMM/IMG_6244.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636516051-AV11P9ACPJQ8BOHKTA79/IMG_6241.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636527235-ME7FPA9LAAEBX7BEF882/IMG_6632.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636538319-FP24YUS4LS03L2FG0LKJ/IMG_6639.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636555628-54UK5UN81LUU9W00VUIE/IMG_6643.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636567013-8EJRAO3Z90RCO9EESB6B/IMG_6649.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636591781-F9OMDUDLJCTM7ORZFURX/IMG_5619.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636600786-D4JLOM1M7V80LBB4JJRV/IMG_5620.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636625599-RH0ZO3MZ3JPH4HPSMOE2/IMG_9349.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636638914-DX9V4E8IIL30DCZPW93S/IMG_9351.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636645675-ASXPBYQQO3ML9VJHXL2H/IMG_9353.jpg Workshops & Facilitation https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597636680624-W16J3P9N5EB6JFR6ZQ1J/Thinkhaus-Workshopping.jpg Workshops & Facilitation https://www.thinkhausideas.com/thinkhaus-home daily 0.75 2026-02-19 https://www.thinkhausideas.com/portfolio daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718032073891-JNGDU9ET9186WKZF6NEH/image-asset.png Portfolio - ABOUND Pet Food Rebrand (Copy) ABOUND Pet Food Rebrand Thinkhaus was selected to redesign Kroger's ABOUND super-premium pet food brand. The redesign addressed a new brand strategy, positioning, and expanded architecture, imagery, food photography, and more. It was rolled out nationwide in 2024. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104127797-5XPMFLMKWW53H2V558O4/ABOUND+Portfolio.002.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104127554-VMV9STXHT8MRQG9C04OM/ABOUND+Portfolio.003.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104134741-UO7Y0V56D9K8RTHE0Q4P/ABOUND+Portfolio.004.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1718104135022-UTRXJ12FUN6CWIE4O33N/ABOUND+Portfolio.005.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404721721-UR67ONR4UGH094SDE8NC/Pet+Pride+2.002.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404721542-83Q6629E8O2EG25PARBP/Pet+Pride+2.003.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404724076-NK6RMAOZPDD3M2X25TCP/Pet+Pride+2.004.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404724523-Y0F0JNWIQU9IA1QCZP2U/Pet+Pride+2.005.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1650892152335-Z8QKVKPU0LN69E7CTNA1/08-TH22-BrightPet-Tradeshow.jpg Portfolio - BrightPet Nutrition Group GlobalPet Trade Show Booth (Copy) BrightPet Nutrition Group GlobalPet Trade Show Booth This booth was designed to showcase the branded and private label sides of the business while enabling Bright Pet to highlight specific brands and products in the portfolio. It launched in March 2022 as a temporary setup that allowed us to see how all the pieces work in person, and then went into permanent buildout of the structures. The total solution is scalable so Bright Pet can continue to grow and acquire brands, and have a trade show presence that grows with them. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1659960635258-P542FJ6D16SNK0GYFICU/Blackwood_Full_Family_Gray.jpg Portfolio - Blackwood Brand Refresh (Copy) Blackwood Brand Refresh The Blackwood brand management had expanded the architecture to include three distinct tiers with their own unique ingredient blends and stories. It was felt that the existing brand expression didn’t allow room to grow, so we worked together to develop a comprehensive overhaul that could help customers and consumers find the products that are right for them. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1655503178154-H94MXM1GZU7TBG9OVOHX/12-TH22-Stew-BeforeAfter2.jpg Portfolio - Stewart Brand Refresh (Copy) Stewart Brand Refresh The Stewart brand and packaging collection had been built through mergers and acquisitions. As a result, the brand felt fractured. Working with the brand management team, we developed a new brand expression that leveraged their proprietary teal blue, helped the brand personality come through, and provided clarity for the brand architecture to be communicated to consumers in packaging. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404940515-VA10DY4875XIKEYSTABP/bag+of+bread+mockup+01.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404962968-SI0N2PMVHSDQM7CQVHW6/French+Bread.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404979097-D8VA214QQCNSTJ1L4MB5/Pie+Lineup.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404871847-S2SI3361M5H1PE322L56/All+Packages+01+%28Low-rez%29.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597699458688-PZ6JRA2FBOVTLS9FELHS/image-asset.jpeg Portfolio - GBC Fusion Laminator Packaging (Copy) GBC Fusion Laminator Packaging The base for our complete packaging solution for GBC laminators and pouches, this system provides shelf pop in a tiered system while easily communicating the three tiers to consumers. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597588576097-72TCEXRISGL3YUZQ0W2U/image-asset.jpeg Portfolio - GBC Lamination Sheet Packaging (Copy) GBC Lamination Sheet Packaging The laminating category has traditionally been very functionally driven. We wanted to have some fun with the packaging while highlighting the idea that once laminated, the sheets can’t be damaged by whatever drops on them. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597606734018-IAO7X8NUA6UV8U1TL9OO/Quartet-Dry-Erase+boards-composite.jpeg Portfolio - Retail packaging for Quartet white boards (Copy) Retail packaging for Quartet white boards Quartet is the leader in white boards. This collection features four tiers of surfaces designed for home, school, and office use. The solution helped the brand break out from the competitive clutter and helped consumers find the right product for them. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1655503298752-05XDVC29F9WXYLMO4TLN/05-TH22-Mayerson-Website.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1655503293524-4892B9L87H7RMJ2T4P4E/06-TH22-Rathburn-Website.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1655503318163-3NC3F6V8KYO5YYGCCC91/03-TH22-FF-Website-BA.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1655503324062-5ZRGKN8LDPSU2634NXD7/03-TH22-FF-Website-Pages-B.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1619469471047-1XEYW1K6FLKP2KHMQFMK/image-asset.jpeg Portfolio - NBA RECLAIMED brochure (Copy) NBA RECLAIMED brochure Artsman, a company that creates collectibles from game-used basketball courts, and the NBA began working together to enable professional teams to leverage their used courts instead of scrapping them or just retiring them to storage. This brochure was designed to introduce teams to the concept and get the conversations going about what’s possible. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615743158197-GAZ693BFONW16MO4EUS9/image-asset.jpeg Portfolio - Trew Introduction Brochure (Copy) Trew Introduction Brochure Trew is an automated material handling solutions provider created by an experienced leadership team in 2018. We created a collateral system that helps tell their story and set them apart from their competition. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615591922640-R3SP0KTVNA7P1VSMQL1Z/image-asset.jpeg Portfolio - Trew Software Solutions Brochure & interactive pdf (Copy) Trew Software Solutions Brochure & interactive pdf Trew’s automations services are comprehensive and complex, but their communications system shouldn’t be. We created a collateral system that enables the brand to expand their narrative and services without adding complexity to the program. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1655503034999-UJDNJ0XYI1YS127SZYMO/11-TH22-Stress-IIoT-Brochure.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615647697434-3GXOVWGBO2V6WFDEEDZ2/image-asset.jpeg Portfolio - Force4 Introduction Brochure (Copy) Force4 Introduction Brochure Force-4 is an innovation group within a larger engineering firm. This piece had to establish an ownable aesthetic that separates them from their competition while helping communicate that the start-up has extensive experience. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615591862176-WSF3W9TBCWM4O5HJ24XX/image-asset.jpeg Portfolio - Force-4 User Needs Brochure (Copy) Force-4 User Needs Brochure Understanding the needs of users is critical to product development and innovation. This brochure for Force-4 highlights their processes, insights, and outcomes to help customers see the competitive advantage. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615655172318-PUK1NGG27E2WOW0NUHLK/image-asset.jpeg Portfolio - Stress Engineering Archery Brochure (Copy) Stress Engineering Archery Brochure Stress Engineering has specialized services for the outdoor hunting and lifestyles markets. This brochure was designed to highlight their capabilities and quickly establish to a casual observer that the company is already subject-matter experts, even if the reader is unfamiliar with the brand. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725404957922-UQDWEIX0AWQASF1FJOSX/BF+Style+Guide.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1659727845646-I6Z66Q0AP04WXALB7NEH/image-asset.jpeg Portfolio - Stewart Brand Guidelines (Copy) Stewart Brand Guidelines We created brand guidelines for the refreshed Stewart brand to help all stakeholders communicate in a cohesive manner and build a strong brand. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1619213149264-TJBMMK21GEBZ4MLTAZTS/image-asset.jpeg Portfolio - AZEK Brand Book (Copy) AZEK Brand Book The AZEK Company went public after years of growth and portfolio management but needed a comprehensive tool to bring all strategies and guidelines together in one document. We crafted the brand book to address the corporate strategies, and individual companies in the portfolio while outlining brand standards for each. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1619139745392-A4UWSWEXCJ38TVUO152H/image-asset.jpeg Portfolio - StewMac Style Guide (Copy) StewMac Style Guide With the growth of the brand and new strategic direction, we helped Stewart-MacDonald create a comprehensive brand book for their flagship brand to help all stakeholders understand what distinguishes the brand from competitors and how to utilize brand assets to drive preference in the marketplace. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1619127425875-WVRVR1ESUHUD7EMKP1CH/image-asset.jpeg Portfolio - GBC Brand Book (Copy) GBC Brand Book After helping with the global repositioning of the GBC brand, we developed a comprehensive brand book to help all stakeholders understand the new strategy as well as how to use the brand assets across all markets. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596072255080-3YHY54L3OO3BF8HLM66C/Screenshot+2020-07-22+07.48.53.png Portfolio - Quartet Campaign (Copy) Quartet Campaign Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596072267113-DBYUFJERGPE0D79VN3XA/Screenshot+2020-07-22+07.49.10.png Portfolio - Quartet Campaign (Copy) Quartet Campaign Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596072273684-WCK74RC8Q1UEUMLZSF8U/Screenshot+2020-07-22+07.49.30.png Portfolio - Quartet Campaign (Copy) Quartet Campaign Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596072279612-F8QNKJKWV2J4T6NK1JHU/Screenshot+2020-07-22+07.49.46.png Portfolio - Quartet Campaign (Copy) Quartet Campaign Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596041909254-2CCMG4CHGNKJWICVGMC0/GECU_AMP_DM_Golf_V4_07272020_THINKHAUS+VERSION.jpg Portfolio - Money Market Checking Direct Mail (Copy) Money Market Checking Direct Mail AS GECU sends out direct mail to their members every month, we needed a campaign that would stand out as an easy way for high net worth individuals to earn higher interest on money in a money market checking account. This was part of a duel campaign that brought in more than $127 million in new deposits in two months. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596041892919-C2WZDUQ5UX9A1S7MUH12/GECU_AMP_DM_Cannon_V3_0727_Thinkhaus+Version.jpg Portfolio - Money Market Checking Direct Mail (Copy) Money Market Checking Direct Mail As GECU sends out direct mail to their members every month, we needed a campaign that would stand out as an easy way for high net worth individuals to earn higher interest on money in a money market checking account. This was part of a duel campaign that brought in more than $127 million in new deposits in two months. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021240237-V1VWF1I1AODJOECV4Z4J/EQY_Poster_Legacy2_H26xV40-Large-Back_01.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021257284-GM90SU130A9SBQNHE3K4/EQY_Poster_Legacy2_H26xV40-Large-Back_02.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021266388-LAV1N3ZM0G2ZJ0NQUOM2/EQY_Poster_Legacy2_H26xV40-Large-Back_03.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725405858531-9FBN513TYFVVJB7JOELD/215501+Aloe+Group+Print+Ads_FINAL.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725405858511-FWY6BG74Y5VCB0AWLJKX/215501+Aloe+Group+Print+Ads_FINAL2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725405859514-6ABQZ7ZGI81L8JK89T0L/215501+Aloe+Group+Print+Ads_FINAL3.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1725405859534-TYTL86XTPC9080OCOG8W/215501+Aloe+Group+Print+Ads_FINAL4.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1638461201442-TS2VS6EIDTP0ANP71SKW/215501+Aloe+Group+Utz100+Poster+13x19_FINAL.jpg Portfolio - ALOE Utz 100 Year Celebration Ad (Copy) ALOE Utz 100 Year Celebration Ad This ad was created to run in a special edition publication celebrating the 100 year anniversary of Utz. The company is known for their cheese balls, among a wide range of snacks. We adjusted the signature Utz girl to have her hold the balloons made of cheese balls. The ad was so well received it was turned into posters to hang on office walls. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596041977044-VYJIIU9GJ2S324SP0A6T/Screen+Shot+2019-06-22+at+9.25.41+PM.png Portfolio - Credit Union New Member Direct Mail Campaign (Copy) Credit Union New Member Direct Mail Campaign As GECU opened new branches, it was important to reach out to the surrounding community to let them know they could be members of the credit union—in spite of the GE name. We created a series of direct mail pieces that would stand out from the noise, invite the new people, and express the benefits of being a part of the family. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596041938959-TEKHWVXGXIHJPQ16YSLJ/GECU+HH+Launch+Spreads6.jpg Portfolio - Credit Union branch grand opening (Copy) Credit Union branch grand opening GECU was opening new branches and needed a distinct aesthetic that would contemporize the brand while holding together with a fully integrated campaign. We rolled out a program utilizing standees, posters, table tents, specialty items, and more. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596041962472-CQNIP39K1Z1QJN9VD9R5/IMG_8896+2.jpeg Portfolio - Credit Union Branch Opening (Copy) Credit Union Branch Opening Standee design for coordinated new branch opening. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596041945678-UAYNPHOMZ13J84MTMII0/GECU+HH+Launch+Spreads7.jpg Portfolio - Credit Union Branch Opening (Copy) Credit Union Branch Opening Coordinated branded interior collection to welcome guests at new branch grand opening. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1675339899398-SO1KGYMWN3N2U4IOA9CC/image-asset.jpeg Portfolio - Bernie’s Book Bank Brand & Style Guide (Copy) Bernie’s Book Bank Brand & Style Guide Bernie’s Book Bank is focused on enabling positive life experiences through books and book ownership. They provide free quality books to local children so they can build personal libraries. The organization sources, processes, and distributes eight books annually to children, ages birth through sixth grade in the Chicago region and surrounding areas. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1675347495215-BWEYLRIXEGD4IEXHNRXX/Bernies+Book+Bank+Logo-Primary-RGB.png Portfolio - Brand Identity redesign for Bernie's Book Bank (Copy) Brand Identity redesign for Bernie's Book Bank Bernie’s Book Bank is focused on enabling positive life experiences through books and book ownership. They provide free quality books to local children so they can build personal libraries. The organization sources, processes, and distributes eight books annually to children, ages birth through sixth grade in the Chicago region and surrounding areas. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596072041420-JRZWMLMQGT4PBG5R859G/Primary+Logo.png Portfolio - Rathburn Tool & Manufacturing logo (Copy) Rathburn Tool & Manufacturing logo Brand identity for Rathburn Tool & Manufacturing. Rathburn is a family-owned precision manufacturing business located in Auburn, Indiana. In contemporizing their identity, we aimed at providing a classic, timeless appearance that captured the essence of the company and set them up for longterm success. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1674851339266-FBN7URLQJ5QKH8RVJ4ZG/Stewart.png Portfolio - Stewart brand identity redesign (Copy) Stewart brand identity redesign Stewart brand dog food has a long history, but didn’t have the emotional connection with consumers the brand wanted. We redesigned the identity to bring out the playful nature of people engaging with their pets, including the smiling dog face with a happy tongue wagging. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1674851287832-YEQ4P67W8KAM3JDUNND0/ASBOG+logo-RGB.png Portfolio - Brand Identity redesign for the National Association of State Boards of Geology (Copy) Brand Identity redesign for the National Association of State Boards of Geology ASBOG is primarily the testing agency for certifying geologists around the country. Their previous identity felt dated. The redesign captures the essence of geology as the foundation, with ASBOG sitting on top almost as if a mountainscape above a valley. The badge shape also matches well with the culture of the organization and the geologists who are out in the field every day. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1674851360185-5VF1PJBWRKUNDQ7VVA62/Blackwood_Badge.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1674851573655-XS0FYGWW9AWK0A3V1V0X/EQY_EYEQ.ITY_Logo_Full-Color-01.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1515016777712-TNXLCI10QAUIFJONJCPC/Screenshot+2018-01-03+16.57.55.png Portfolio - Montgomery Dentistry logo (Copy) Montgomery Dentistry logo Identity for local dentist https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508970432856-HH2C8R8WX5116SU96QC4/SthTx_StgCch_Logo_Final_V2.png Portfolio - South Texas Stagecoach logo (Copy) South Texas Stagecoach logo Logo design for lifestyle brand https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1515016975264-3M2SPB8XKCQU329NRVJG/Artsman+Logo+Negative.png Portfolio - Artsman logo (Copy) Artsman logo Logo design for collectibles company https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021278466-4LVPQZ3KF9LL1IAGLN0N/AT-A-GLANCE+Elevation+Boards+Rd+3-02.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021278678-AMWP7QB942RMG7M4F4AT/AT-A-GLANCE+Elevation+Boards+Rd+3-04.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021311222-JJ3LO55USZ6HV0SCUT5E/AT-A-GLANCE+Elevation+Boards+Rd+3-07.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021284558-ZX9ANQFXZSVJ0ZPRNW11/AT-A-GLANCE+Elevation+Boards+Rd+3-09.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021289878-02BQAHKJXJOF0EMXQVYU/AT-A-GLANCE+Elevation+Boards+Rd+3-12.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1665021314972-GJFJ2B3ATDVSU262EKAO/AT-A-GLANCE+Elevation+Boards+Rd+3-13.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596071827486-2ZBCLG5DNVXPKIGO2R2H/GECU_BUMP_DM_CAR_BOAT_V8_070518+1.png Portfolio - Bump Certificate Campaign (Copy) Bump Certificate Campaign GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596071835724-S9GUTC1C6PE1EU8EWSGI/GECU_BUMP_DM_CAR_BOAT_V8_070518+3.png Portfolio - Bump Certificate Campaign (Copy) Bump Certificate Campaign GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596071839422-4ZZXY2QCQ23Z968MUK69/GECU_BUMP_DM_3_and_4_V7_070618+3.png Portfolio - Bump Certificate Campaign (Copy) Bump Certificate Campaign GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596071842713-CWNMV4FPM41FWGX3YKIJ/GECU_BUMP_DM_3_and_4_V7_070618+1.png Portfolio - Bump Certificate Campaign (Copy) Bump Certificate Campaign GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596168059410-R0EEHN73BG0W5W6IG5KF/Screenshot+2020-07-31+00.00.30.png Portfolio - AZEK Digital Ad (Copy) AZEK Digital Ad Digital program to support AZEK’s national advertising program. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596168060824-581RR0S85RZTFPMAMZJW/Screenshot+2020-07-31+00.00.14.png Portfolio - AZEK Digital Ad (Copy) AZEK Digital Ad Digital program to support AZEK’s national advertising program. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596168060867-TLYROB3LXVGZXOTRP9W1/Screenshot+2020-07-31+00.00.06.png Portfolio - AZEK Digital Ad (Copy) AZEK Digital Ad Digital program to support AZEK’s national advertising program. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596168062352-53M5NF1Z8888APQNIPM5/Screenshot+2020-07-30+23.59.50.png Portfolio - AZEK Digital Ad (Copy) AZEK Digital Ad Digital program to support AZEK’s national advertising program. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615510934594-27U72SKTV0V03BJ1H3M5/Screen+Shot+2016-10-04+at+10.56.39+AM.png Portfolio - InSinkErator Magic of the Kitchen ad (Copy) InSinkErator Magic of the Kitchen ad InSinkErator is the ubiquitous brand of disposers, but it’s not tied to the positive emotions involved in the joy of cooking. We wanted to connect the functional product with the joy and magic. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615510943573-4AO0V6WB2QVR37210LGR/Screen+Shot+2016-10-04+at+4.34.59+PM.png Portfolio - InSinkErator Messy Business ad (Copy) InSinkErator Messy Business ad InSinkErator wanted to talk to consumers who are passionate about their kitchens and using the best equipment. Though InSinkErator disposers dominate the category, many consumers don’t know they even have the brand in their kitchen. We wanted to appeal to the emotion of creating in the kitchen and tie the brand to that emotion. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615510973787-JMTQ8YKSA6CG5IK0O7M7/Screen+Shot+2016-10-04+at+10.56.12+AM.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1615510980409-EKXUBHWNCMLZF9QD8GIQ/Screen+Shot+2016-10-04+at+10.55.48+AM.png Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508970575220-YCADRFNULHAFCCSZ2L4C/BWeave_box2.jpg Portfolio - Hanes sales support (Copy) Hanes sales support As Hanes was launching a new line of professional shirts, we created a boxed set that was delivered to buyers to create a gifting experience complete with product information and samples. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1536943951527-O0YTZY7TFK5Q8L820SCA/IMG_8284.jpg Portfolio - Sales presentation panels for VF Corp (Copy) Sales presentation panels for VF Corp VCF wanted theme boards to help drive impact with buyers. We created a series of fold-out panels for easy transport and instant impact as the brand pivoted to more urban positioning. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1536943952489-59CIHOIUYWXIM9ZEJHWG/IMG_8285.jpg Portfolio - Sales support for VF Corp. (Copy) Sales support for VF Corp. VFC was trying to reposition and relaunch the Brittania brand to have an edge and appeal to street. This promotion was sent to buyer across the U.S. ahead of the largest trade show. They received a used military ammo box with the Brittania logo screen printed on the outside. When the box was opened, a graphic above a full-size skateboard read “If you’ve got the balls, we’ll give you the wheels.” Recipients had to bring their skateboard with them to the tradeshow where we had a skateboard tech ready to add the trucks to the board. The brand said they had the highest results of any promotion to date. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508970350256-93NDPFXC8NT0AD4UU5TG/Chiquita_HR.jpg Portfolio - Chiquita Sales Brochure (Copy) Chiquita Sales Brochure Chiquita was introducing a new collection of products aimed at keeping bananas perfectly ripe and ready for individual sales through convenience channels. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509136090917-3BMHVVS29QLALRYSUXKD/JPF3.jpg Portfolio - Annuities Sales Collateral (Copy) Annuities Sales Collateral https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509136090848-NELDF0QX57TETKQQDF0Y/JPF4.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1509136318802-77X45PLWSURNOUYGS16Z/JP-Annuities-Adventure.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508970553634-6LX7DVU5QX5O3UUI27IC/WCU_Dream-Car-POS.jpg Portfolio - Credit union promotion (Copy) Credit union promotion https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508970553645-U8DJ8Z3MDUVTJYUHXV69/WCU_Dream-Cruise-POS.jpg Portfolio - Credit union promotion (Copy) Credit union promotion https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508970553837-7GMA9PEXIIBHD4KTRAP0/WCU_Dream-House.jpg Portfolio - Credit union promotion (Copy) Credit union promotion https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596641883691-ENYSS6QTOQ2X1A32JEHM/Atech+Akers+Ad.jpg Portfolio https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1596641883931-I58244KW3M4U6OEF4CTS/Atech+DaytonGreenAd.jpg Portfolio https://www.thinkhausideas.com/insinkerator-innovation daily 0.75 2026-02-19 https://www.thinkhausideas.com/new-cover-page daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508960784928-0O8WCP99OGCYQM38I0EZ/Thinkhaus+Idea+Factory-logo-white.png New Cover Page https://www.thinkhausideas.com/wonderbra daily 0.75 2026-02-19 https://www.thinkhausideas.com/thinkhausnaming daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597144172871-DHWYXRNTG92YZYKRC1C5/Artsman+Logo+Negative.jpg Company & Brand Naming - Artsman (Copy) Artsman https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597144285489-6E8RC8T4GL04NQ5N4A5T/Screen+Shot+2020-08-11+at+7.11.13+AM.png Company & Brand Naming - Force-4 Innovation & Collaboration Group (Copy) Force-4 Innovation & Collaboration Group https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597143830139-TFQBOGWT4JAV1R4GG4AY/Proteus_Identity.jpg Company & Brand Naming - Proteus (Copy) Proteus Two companies came together to create a joint venture leveraging the experience of both groups. They wanted a name to use globally that would instantly have a heritage story yet stand out in a contemporary marketplace. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786570662-FZ5X24161DU8SO6U4QU7/Cantina+Bell.001.jpeg Company & Brand Naming - Taco Bell Cantina Bell (Copy) Taco Bell Cantina Bell Cantina Bell was Taco Bell's effort to change their menu to defend against Chipotle's dominance in the category. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597143685668-ATLJM24Y85OTA3D1LY0A/Untitled-1_ORG.jpg Company & Brand Naming - Currito (Copy) Currito A group of entrepreneurs came to us with a burrito restaurant concept but needed a ownable name, position and aesthetic they could take nationally. Currito was instantly easy to identify in the category. We developed the Burritos Without Borders tagline to capture the brand's products like Tai and Caribbean burritos. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786720366-F05WI920KY2AA2LZW929/Durazyme_600x600.png Company & Brand Naming - Durazyme (Copy) Durazyme Durazyme was a branded technology name developed for a commercial cleaning company. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786286935-GIGBNE5D1JJJYJPBMPF1/Olympic+One.jpg Company & Brand Naming - Olympic ONE (Copy) Olympic ONE Olympic was launching a new super-premium paint at Lowe's and needed to help consumers understand that this was a paint and primer in one and, ultimately, the one paint to choose at this price point. After extensive consumer discussions Olympic ONE was launched to great success. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786455681-TUT05FWVZ2B0YMXCA6AD/olympic-icon-interior-ceiling.jpg Company & Brand Naming - Olympic Icon (Copy) Olympic Icon Olympic had a small issue on their hands. Their Olympic Premium line had been trumped by their own Olympic ONE line. Moving to Olympic Icon gave them room to differentiate the collection on its own and remove challenges of consumers choosing Premium when they really wanted the super-premium ONE. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784975413-PCPS6F5HP33ZGA3A3MEJ/home.jpg Company & Brand Naming - Olympic Home (Copy) Olympic Home For Olympic's entry level paint, they wanted a name that denoted a good basic product without over-promising. In qualitative research across the U.S., consumers consistently placed Olympic Home at the right price point without feeling that it was a compromised product or more than it should be. Right on strategy. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784974114-A0T1L04LKLDWR24WYFF6/Cherribundi_identity_pg.jpg Company & Brand Naming - Cheribundi (Copy) Cheribundi The brand started as CherryPharm and was being chased by the FDA. They wanted to retain the cherry-base of the name while signifying the goodness of the product, flavor ... and reach new audiences. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784975310-K82FI5FLBT1ZV3AGOBKR/GOTarts_identity_pg.jpg Company & Brand Naming - Kellogg's Go-Tarts (Copy) Kellogg's Go-Tarts Kellogg's wanted a name that transparently communicated to moms that Pop-Tarts were now designed to travel in backpacks. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508786632329-PIPFPXL7J8XURCU3EVRL/Yogos_identity_pg.jpg Company & Brand Naming - Kellogg's Yogos (Copy) Kellogg's Yogos Kellogg's was introducing a new fruit snack coated in yogurt. They wanted a name that kids would find fun to say while still communicating to moms that the snack had yogurt. We filtered for names simple enough for toddlers to say. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508785190792-2SWTWL2YKEYCRZBLXGX5/Almarai_NiJoom_Logo_A4_041014_pw-01.jpg Company & Brand Naming - Nijoom (Copy) Nijoom Almarai, based in the Kingdom of Saudi Arabia, was launching a line of juices aimed at youth across the Middle East. They required that the product name be crafted in Arabic and translated to English, not the other way around, so the cultural relevance would connect with regional consumers. I recruited a team of writers and namers based in Lebanon, Qatar, Saudi Arabia and Egypt to generate names, used linguists in the U.S. to cross-check nuances and inappropriate connotations, then had a translator read the names and rationale in a joint presentation to our client. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784976243-9FKUOE9HIIBUX0UZD3PU/OLAY_ProX_Identity_pg.jpg Company & Brand Naming - Olay Pro-X (Copy) Olay Pro-X P&G wanted a transparent collection name to signify a higher tier within the Olay brand. It had to denote the professional-grade quality at shelf while leaving room for unique ingredient stories that enhance and improve the lives of consumers. Olay ProX delivered globally. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508785307084-29RERQWQ4PLS0OFDRSCB/Almarai_Saghiri_Logo_A4_022114_pw-01.jpg Company & Brand Naming - Saghiri (Copy) Saghiri Almarai, based in the Kingdom of Saudi Arabia, was launching a line of juices aimed at toddlers across the Middle East. They required that the product name be crafted in Arabic and translated to English, not the other way around, so the cultural relevance would connect with regional consumers. I recruited a team of writers and namers based in Lebanon, Qatar, Saudi Arabia and Egypt to generate names, used linguists in the U.S. to cross-check nuances and inappropriate connotations, then had a translator read the names and rationale in a joint presentation to our client. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508784977054-MDFMKPYCX5FUCJ3NXZ0E/Pulsonic_identity_pg.jpg Company & Brand Naming - Oral-B Pulsonic (Copy) Oral-B Pulsonic Oral-B wanted a name that would help their sonic toothbrush stand up and out against competition at shelf. The brand already owned the Pulsonic name internationally so we repurposed it here to drive even more meaning for the brand. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597143804018-WADO0SRXATB7GWLZYKIK/TakeAlongs_identity_p.jpg Company & Brand Naming - Keebler Take-Alongs (Copy) Keebler Take-Alongs Keebler Take-Alongs were a quick addition to the Keebler portfolio to help mom have quick break away bundles of cookies for school lunches. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508812188212-48GQX9OIFG8T78T3F6OT/3MFlag_Plus_Identity_p.png Company & Brand Naming - Post-it Flag+ (Copy) Post-it Flag+ For the Post-it brand, access to the right product when you need it is key to helping fans capture their ideas. The brand developed a line of pens with flags built into the barrel. We named it the Post-it Flag+ pen. Sometimes naming shouldn't be complex. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508802564035-0WWYQWLFDBTGIPIPZEDP/2271_52603917835_5020_n.jpg Company & Brand Naming - Long John Silver's Freshside Grille (Copy) Long John Silver's Freshside Grille Long John Silver's was introducing a new concept featuring the first non-fried items on their menu and wanted a name that quickly denoted a lighter, fresher option. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508785053387-HL2GSUVWAJN5BT32B1P1/Wholesome_Home_pg.jpg Company & Brand Naming - Kroger Wholesome@Home (Copy) Kroger Wholesome@Home The Kroger Wholesome@Home collection was designed to help consumer quickly locate items made to eat, heat and serve in 20 minutes or less. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508809101031-7PZKLY3NI490X8W85VTY/OvenReady_identity_pg.jpg Company & Brand Naming - Duncan Hines Oven Ready Brownies (Copy) Duncan Hines Oven Ready Brownies For the brownie lover who doesn't want to add oil and an egg to the boxed ingredients, Duncan Hines developed a product that went from freezer to oven in one easy step. We called it Duncan Hines Oven Ready. Seemed simple enough and consumers got it. Named while with LPK. https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1508812238668-FH3L1MP4HHWF3GOZDBAZ/Duracell_powerpix_identity_p.png Company & Brand Naming - Duracell Power Pix Batteries (Copy) Duracell Power Pix Batteries Duracell was launching a new NiOx formula battery which offered greater life than alkaline but not as much as lithium batteries. We needed to make sure consumers understood the difference and, perhaps more importantly, didn't mix battery types because they have a tendency to explode. Thus was born Duracell PowerPix. Named while with LPK. https://www.thinkhausideas.com/client-experience daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443469778-6LUFSOM8VM7BPWLPXXT9/CLIENT+EXPERIENCE+LOGOS+1.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443499420-YITAKPT513LAGLQUOTBB/CLIENT+EXPERIENCE+LOGOS+2.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443504802-KPDU1MWMDVRRMB55UK4V/CLIENT+EXPERIENCE+LOGOS+3.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443504418-8GMDRSSN56BHM09O7JPS/CLIENT+EXPERIENCE+LOGOS+4.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443507058-V9VFEAT79D41JRU89QNN/CLIENT+EXPERIENCE+LOGOS+5.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443507683-0RP9G04XUT8H1W2TJGKH/CLIENT+EXPERIENCE+LOGOS+6.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443510001-23RA8H57NJMFNFUHPMVJ/CLIENT+EXPERIENCE+LOGOS+7.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443510349-1ALCVKEAZKUX8USZIW72/CLIENT+EXPERIENCE+LOGOS+8.jpg Client Experience https://images.squarespace-cdn.com/content/v1/59dc200a29f1876a45831974/1597443511572-AXEWNB99C4ZNZBNVD7KO/CLIENT+EXPERIENCE+LOGOS+9.jpg Client Experience https://www.thinkhausideas.com/store daily 0.75 2023-04-17