We love to talk about what we’ve done, who we’ve seen, the hurdles we’ve crossed and triumphs we’ve realized. If we’re not careful, we can talk about how amazing we are and leave our guest completely out of the discussion.

Brands do this all the time. Agencies do this all the time. All this chest thumping and self promoting leaves consumers and customers on the outside looking in … if they even stay around long enough to keep looking.

James Bond is always on the run, always getting himself into unexpected situations in his quest to save the planet from the evil of the hour. He desperately needs someone looking out for him and creating solutions Bond doesn’t even know he needs yet.

Getting great results out of a brainstorming workshop can be challenging, but less so if you stack the odds in your favor. Use these tips to maximize your output.

… people in the audience generally WANT YOU TO DO WELL. Think about this for a minute. How many times have you seen a speaker step up to the podium or on stage and hope they fail miserably. Most people don’t think this way. We like for people to do well. We want to hear a good presenter. We want to be delighted by the experience.

It’s been said that a confused prospect never buys. Know yourself, know your stuff, know your audience, and know what success looks like, and you too can be a successful communicator.